The Marketing Mix

Key Contributors:
Dominic McKay, Communications & Public Affairs Director, SRU
Raymond Davidson, Director, Glencairn Crystal
Jo Scobie, Regional Manager of The Direct Marketing Association

Marketing forms the foundation of your sales pipeline and growth.  However the mix of this complex medium is more diverse than ever with the development of online media as well as traditional methods.

Coupled with this is the measurement of marketing to ascertain what is most effective, by which method, in what way and what is the reach into your target audience.